As you know, every year is always rocked by a plethora of changes in the search engine marketing world. The acquisition of smaller companies by the Big 3 changes the marketing landscape as we know it every month and with every update to the index that is made, we hold our breath and hope that we come out better (if not, the same) in the end. So when it comes to the new year, there are many things that we should look out for to stay on top of the rankings.
I will be posting tips on Search Engine Optimization, so do not forget to come back and check out the free tips.
If you would like us to perform SEO (Search Engine Optimization) for your website, you may wish to contact us.
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Google’s explanation about Ford Explorer ads showing up on numerous sites with no automotive-related content said it’s all about the impressions.
Relax. Quit complaining. Ford Explorer ads on your extremist political blog are a good thing. Google explained on its AdSense blog that site targeting had come into play, giving you a much more valuable ad than the normal context-targeted ads you’re used to seeing.
Google posted a refresher on how site targeting works, in an effort to clear up the misconceptions about those Explorer ads:
Using site targeting, AdWords advertisers can enter their CPM (cost-per-thousand impressions) ad directly into their site’s ad auction. That CPM ad will compete against the CPC (cost-per-click) ads in the auction — and if it wins, it will run in place of the CPC ads that would have otherwise appeared. As an AdSense publisher, you get paid for each impression on that ad, rather than for each click.
Site targeting also means more money for you. Period. If a site-targeted ad (text or image) appears on your site, it means that that ad is paying you more than any CPC ad that would appear in that ad unit.
For users who would prefer not to see those ads appear on their sites again, Google mentioned that the ad’s URL can be added to the competitive filter list. Goodbye ad, yes, but goodbye CPM profits too.
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A “landing page” is the first page your customer lands on when they click through to your website. Your “primary landing page” should be the landing page that gets the most incoming traffic. Remember, your “homepage” is not necessarily the most visited page on a website.
For most retailers, the “product” page is most often the primary landing page. Whereas for publishers, it is often the pages with the best content. For Service providers with limited offerings, the homepage is often their primary landing page.
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