Landing Page For Websites
A “landing page” is the first page your customer lands on when they click through to your website. Your “primary landing page” should be the landing page that gets the most incoming traffic. Remember, your “homepage” is not necessarily the most visited page on a website.
For most retailers, the “product” page is most often the primary landing page. Whereas for publishers, it is often the pages with the best content. For Service providers with limited offerings, the homepage is often their primary landing page.